Informal & Reckless Marketing
Do you remember when Innocent Smoothies first arrived on the scene with their informally-written blurbs and everyone was like, “awwww”, but then every boring company ruined it by doing really bad versions of their own informal product packaging?
Well I’m trying to escape that bland world of cute & informal marketing by pushing it a bit further into the “irreverent & reckless” territory. It feels like quite a vulnerable place to be but it also feels like the lines of communication between company and public are quite open here, too.
I’d better say something irreverent and reckless then, hadn’t I? Merry Christmas and a racist new Prime Minister! Too much?